Best Baby Sleep Bag and Best Baby Merino Clothing Winner 2018 - OHbaby! Magazine

The Natural Choice for better sleep

Merino Kids® was born in 2003 with the world’s first natural sleep offering; the award-winning Go Go Bag®. We have set the standard for safe sleep, working with paediatric specialists to ensure all our products encourage safe, comfortable sleep using only the very best, ethically sourced 100% superfine merino and organic cotton.

Our range of heirloom quality products are voted the ‘most recommended’ by parents and are proven to help your baby sleep better.

Our Award Winning

Go Go Bags

The world's first 100% natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature throughout their sleep. The Go Go Bag is the number 1 recommended, 100% natural recommended baby sleep bag by parents in New Zealand and Australia.

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Baby Sleep Bag Selector Tool

Is your baby cool enough?

Try our 'Baby Sleep Bag Selector Tool' and get a personalised sleep solution for your baby. It will give you peace of mind that your baby is at a safe temperature throughout their sleep.

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Bags of Love

In our community

Bags of Love

Bags of Love is an exciting charity project facilitated by Merino Kids to help raise awareness of vulnerable Kiwi families. You can help by donating your pre-loved baby sleep bag (any brand) or contributing to a new Merino Kids Go Go Bag that will go directly to a baby in need.

Find out how you can help

Why Merino Wool?

Merino wool 'breathes' better than any other material to keep your baby WARM in the cold and COOL in the heat, making it perfect for all seasons and environments...

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Autumn Merino Kids Daylight Saving

On the Journal

Yay, summer is here! And with summer comes it's own set of sleep challenges for those of us with little ones. To help you to prepare (and ensure the best possible rate of survival!) we have put together our favourite sleep tips for summer.

Read Our Journal

Same day dispatch

Orders placed by 2pm (NZT) Monday - Friday will be dispatched the same day. Terms & conditions apply.

Save 20%

Purchase more than one Go Go Bag or Cocooi Babywrap through our website and automatically save 20% when you check out. Terms & conditions apply.

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Earn loyalty points on every order. Every dollar spent gives you 5% back to spend on your next order.Terms & conditions apply