Best Baby Sleep Bag and Best Baby Merino Clothing Winner 2018 - OHbaby! Magazine

The Natural Choice for better sleep

Merino Kids® was born in 2003 with the world’s first natural sleep offering; the award-winning Go Go Bag®. We have set the standard for safe sleep, working with paediatric specialists to ensure all our products encourage safe, comfortable sleep using only the very best, ethically sourced 100% superfine merino and organic cotton.

Our range of heirloom quality products are voted the ‘most recommended’ by parents and are proven to help your baby sleep better.

Sleep Selector

Is your baby cool enough this summer?

Try our new 'Baby Sleep Bag Selector Tool' and get a personalised sleep solution for your baby. It will give you peace of mind that your baby is at a safe temperature throughout their sleep.

Try it now

Our Award Winning

Go Go Bags

The world's first 100% natural baby sleep bag to use superfine merino wool to keep baby at a safe, regulated temperature through out their sleep. The Go Go Bag is the number 1 recommended, 100% natural baby sleep bag by parents in NZ and Australia.

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Bags of Love


Bags of Love

Bags of Love is an exciting charity project facilitated by Merino Kids to help raise awareness of vulnerable Kiwi families. You can help by donating your pre-loved baby sleep bag (any brand) or contributing to a new Merino Kids Go Go Bag that will go directly to a baby in need.

Find out how you can help

Why Merino Wool?

Merino wool 'breathes' better than any other material to keep your baby warm in the cold and cool in the heat, making it perfect for all seasons and environments...

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Sugar and Sleep by Dr Julie Bhosale

Sleep deprivation is one of the most common and long term challenges we face as mums. The loss of sleep comes from broken sleep, getting less sleep than usual, lack of deep sleep (often from anxiety or worry about our children) or a combination of all of these!

Read more

Same day dispatch

Orders placed by 2pm (NZT) Monday - Friday will be dispatched the same day. Terms & conditions apply.

Save 20%

Purchase more than one Go Go Bag through our website and save 20% when you enter discount code MULTI20.

Earn Points

Earn loyalty points on every order. Every dollar spent gives you 5% back to spend on your next order.