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The Designer


Amie Nilsson is an internationally recognised designer, specialising in the design of 100% natural products to promote the health and vitality of babies, infants and toddlers. Her first product, the Go Go Bag™ was created for her daughter Lily back in 2003 when she kept waking up cold in the night after wriggling out of her blankets.

Amie tried a baby sleep bag that a friend had lent her only to find that the synthetics in product gave Lily a terrible heat rash due to moisture that was being trapped next to the skin. When Amie's search for natural products uncovered no natural solutions, Amie decided to take matters into her own hands and Merino Kids™ was born.

Amie uses fresh, innovative ideas based upon respect for nature. ‘We use 100% natural materials to create finer, safer garments that insulate and breathe better in both hot and cold environments, ensuring young children and babies are perfectly adapted to their sleeping environments.’

These values now run across a range of products designed to make a difference to the lives of families with young children. Their success is proven and global demand for the award winning designs is growing daily.

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