In the safest hands with Merino Kids

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Our aspiration is that Merino Kids® can offer all parents and carers the peace of mind and confidence that they have made the right decision when purchasing and using our products. Safe sleep continues to be a driver for every product that we make.

Merino Kids Cocooi babywrap / swaddle

Cocooi® Babywraps / Babywrap / Swaddles

Crafted entirely from New Zealand's finest pure, unbleached merino wool, the hip-healthy Cocooi® Babywrap / Swaddle is luxuriously soft and 100% natural, renewable and biodegradable. Merino fibre has a natural elasticity which, in conjunction with the Cocooi® Babywrap / Swaddle’s innovative diagonal-winged design, explains how it can snugly and securely suit newborn babies up to three months old without resorting to spandex, self-fasteners and poppers or constricting arm restraints.

Being made from 100% Merino wool, the Cocooi® Babywrap / Swaddle is perfect for all seasons and environments, keeping your baby warm in the cold and cool in the heat. Nursery room temperatures can fluctuate causing a newborn baby to often wake up. Merino’s unparalleled ability to breathe means your baby’s body temperature is regulated before they have the capability to do it themselves. Overheating is prevented.

Our Merino is totally organic and not been treated with chemicals. It is luxuriously soft, light, non-itchy and hypo-allergenic, helping babies with sensitive skin & eczema problems thanks to its ability to readily release moisture next to the skin. This means no clamminess, creating a perfect micro-climate around the body. The material also retains less odour and nasty smells, thus reducing the need for frequent washing.

The Cocooi® Babywrap / Swaddle has important features to ensure your baby has the freedom to sleep safely and move naturally. The patented diagonal-wing design means your baby can tuck hands against chest, raise up knees and kick and punch without the Babywrap / Swaddle coming undone or covering the face. The bottom half is a wide, loose pouch that allows plenty of room for baby to kick and move freely. Most importantly, the pouch allows the legs to fall naturally in the “frog-like” position and not be hindered by the material. Merino Kids® is aware of the concerns of hip-dysplasia and constantly talks with medical organisations, which affirm that: “Commercial products for swaddling should have a loose pouch or sack for the babies’ legs and feet, allowing plenty of hip movement”. Cocooi® Babywrap / Swaddles have been assessed to fulfil these requirements in full.

The Cocooi® Babywrap / Swaddle's innovative seat belt vent allows your baby to be Babywrap / Swaddled when riding in the car or buggy. The handy pouch design allows for quick nappy checks and changes in the night without unwrapping your baby's arms which might wake them. This all reduces handling your baby while swaddling and makes for a more relaxed sleep-time routine, which together with merino’s natural temperature-regulating qualities, make the Merino Kids® Cocooi® Babywrap / Swaddle the ideal sleeping environment for a newborn baby in any season.

The Merino Kids® Cocooi® Babywrap / Swaddle was awarded the Seal of Outstanding Design Quality in the prestigious 2008 International Forum Product Design Awards and also featured in the 2008 Red Dot Design Awards, which ranks among the largest and most renowned design competitions in the world.

Safe swaddling is for babies at times of sleep or rest, day or night – but not for 24 hours a day, as babies also need playtime to move and develop freely. Swaddling is an age-old practice that promotes healthy sleep patterns, and good sleep helps good development. Safe swaddling is from birth until about 3 months old.

Go Go Bag®

New Zealand is one of the leading countries into the research of SIDS (Sudden Infant Death Syndrome). The Merino Kids® Go Go Bag® baby sleepbag has been designed with the research of SIDs in mind:

  • It promotes baby / infant sleeping on their back.
  • It is sleeveless to allow complete air circulation whilst in the cot.
  • It regulates temperature, meaning baby is never too hot or too cold.
  • It is designed to ensure that baby does not get entangled or slides in the bedding.


As a company we are keen to promote and create a safe sleep environment. The ethos of our company is to actively engage with medical experts and be sure that all our clothing and sleepwear products have been designed with safety as our driving factor. Merino Kids® Go Go bags® were the world’s first to pass the new internationally recognised British Standard for safety back in 2009. Selina Russell from the committee which developed the code of practice that led to the new British Standard said: “Merino Kids products are so good they met the new standard before it was even developed!”

Please consult a medical professional if you need professional advice.