Baby clothes on the Go-Go

Words Mary Kirk-Anderson
Originally published in The Christchurch Press

A sleepless daughter put Amie Nilsson into the kids' clothing market.

Parents worldwide are appreciating the fruits of Amie Nilsson's search, three years ago, for a way to help her new daughter sleep through the night.

Nilsson, who grew up in North Canterbury's Greta Valley, and now lives in Auckland, is the force behind the Go Go Bag™, a natural fibre sleeping bag for babies that seems to have yummy mummies everywhere extolling its virtues in helping babies settle and sleep. It was recognised last week by the prestigious iF International Design Awards in the leisure and lifestyle section.

The first Go Go Bag was made for Nilsson's daughter, Lily, who had started waking cold in the night when she kicked off her covers. Nilsson, who at the time had a small graphic-design business, designed and made the cotton bag herself after a polyester filled sleeping bag brought her daughter out in a heat rash and she couldn't find any commercial product that was made of entirely breathable, natural fibres.