What makes a good entrepreneur?

Words Frances Martin
Originally published in bright Jan 2006, page 8

Photograph by Annalies Van der Poel



Amie Nilsson is a relatively new entrepreneur - in 2003 she set up an internet business selling infant sleeping bags that is called Merino Kids. The company's Go Go Bags, made from 100 percent merino wool and cotton, are targeted at the higher end of the market, selling for up to $159 each. The bags are designed to help regulate sleep routines and allow easy movement of sleeping children from car seat to cots. Being made of natural products means they are breathable and won't cause infants to overheat.